The Bluffs at Mesa Oaks in Lompoc, California is an 81 lot middle market subdivision. There are six plan types ranging from 2,150 sq.ft. to 3,500 sq.ft. With three exterior elevation concepts each, the target market was first time buyers, small family, move up families, and empty nesters. This project received national design recognition from the Pacific Coast Builders Conference. The three-phase project was successful and profitable with rapid sales.